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Sustainability

“Organic cotton. Renewable resources. Recycled materials. It’s our blueprint for a better footprint.”

ORGANIC COTTON

From day one, we have chosen to use only 100% organic cotton, grown from seeds that have not been genetically modified (non-GMO) and cultivated without the use of chemical pesticides and fertilizers. 
 
Globally, only a very small portion of the cotton produced annually is organic. Cultivating organic cotton ensures that no harmful chemicals flow into the soil or into adjoining rivers, lakes or seas. This means that the water used for organic farming is not considered as lost water, as it can be used again and can safely return to the soil and other water sources. The overall positive effect on water, soil and biodiversity means that the well-being and livelihood of cotton farmers and their communities is respected and protected.  

RECYCLED COTTON

We seek to minimize product waste at production level and strive for circular business models, recycled cotton plays a key role in this.

We started using re-cycled cotton in our accessories range in 2017. Since then, we have increased our recycled cotton product range and even decided to start using our own fabric cutting waste to create new products.

This gives the garment a natural heather effect. Through this material reuse and the absence of dyeing, we minimise the energy, water and chemicals needed compared to traditional production processes.

RECYCLED POLYESTER

We use polyester to add stability to our sweatshirts, to give strength to our accessories, and to produce our outerwear garments.

It’s clear that tackling plastic waste has become one of the major environmental challenges of our time – globally, about 9.5 million tonnes of plastic ends up in the ocean annually, most of it single-use.

Recycling polyester allows for considerable energy savings in the manufacturing process compared to non-recycled polyester. For all our outerwear in recycled polyester, we exclusively use GRS certified fabrics.

Just like with our organic cotton, we seek full traceability of our recycled polyester, including the origin of the PET bottles. Depending on the style, it takes between 38 to 80 plastic bottles of 550ml to produce our jackets. Mainly sourced from China, these bottles might otherwise go to landfill or end up in our oceans.

To offer protection from the elements in the most eco-friendly way possible, the fabric is treated with a safe and environmentally friendly durable water repellent (DWR). All the fabrics used in outerwear garments are GRS certified.

RECYCLED NYLON

For some of our accessories and outerwear products, we use pre-consumer recycled nylon, made from industrial nylon yarn waste.

This fabric is known for its durability and strength, while at the same time being extremely lightweight and soft on the skin.

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